The UK's largest online retail destination, and for consumer brands, the single biggest untapped growth channel. The brands that start get ahead. Rosetta Brands makes starting the easy part.
Most consumer brands that aren't on Amazon yet have the same three concerns. Here is what they actually look like once you are inside the Rosetta model.
"We don't have the resource or expertise to manage Amazon."
You don't need any. Rosetta Brands provides the entire operational infrastructure, vendor account management, fulfilment, compliance, advertising, content, technology, and reporting. Your team focuses on your product. Rosetta handles everything Amazon, from day one.
"Amazon will cause problems with our existing retail relationships."
Channel conflict is a legitimate concern, and one Rosetta has navigated hundreds of times. We work with you on pricing strategy from the outset to ensure Amazon complements your retail relationships rather than threatening them. Amazon captures online demand that bricks-and-mortar simply cannot reach. Done properly, it adds a channel without disrupting the ones you already have.
"The fees and complexity will destroy our margin before we even get going."
The Rosetta model has no Amazon fees on your P&L. No referral fees, no FBA costs, no chargebacks, no variable deductions. You set a wholesale price, you ship to a single fulfilment centre, and you get paid in full at 45 days EOM on proof of delivery. We model the specific economics for your products before you commit to a single thing.
Rosetta has a defined process for launching consumer brands on Amazon from scratch. Every step is managed. Nothing is left for you to figure out.
We start by understanding your brand, your product range, and your commercial goals. Then we model the Amazon opportunity for your specific products, showing you exactly what the economics look like on the Rosetta model, which programmes apply to your category, and what a realistic trading trajectory looks like. You get a clear picture before committing to anything.
Amazon does not invite new brands onto Vendor easily. The wait can be months, and many brands never receive an invitation. Through Rosetta's existing vendor infrastructure, your brand accesses Vendor immediately. The access barrier, the most common reason consumer brands delay, is gone before you've even packed a single carton.
Rosetta's team builds your product listings, A+ Content, Brand Store, and key feature imagery, all optimised for Amazon's search algorithm and for customer conversion. Your products do not just go live on Amazon. They go live looking like they belong there, with the content quality that competitive consumer categories demand from day one.
Order Automation, EDI compliance, shipping label generation, fulfilment to a single FC, all configured and tested before Amazon raises its first purchase order. When it does arrive, everything runs automatically. You ship. Rosetta handles the rest. There is no scramble, no manual process, and no compliance risk.
Advertising campaigns go live. Subscribe & Save is activated. Amazon Business is enabled. International markets are assessed. And the Platform gives you a live view of every order, every ASIN's health, and your full performance data, from week one. This is not just a launch. It is the beginning of a managed growth partnership.
When you partner with Rosetta Brands, you get the full service, not a starter kit. Three integrated capabilities, all included.
"Looks like Amazon is performing well now it's under Rosetta stewardship. Really pleased, the switch to the new packs has gone well and the whole process has been straightforward."
The brands that come to Rosetta with no Amazon presence consistently see what happens when the right infrastructure meets a product with real consumer demand.
A free, no-commitment consultation where we assess your product range, model the financial opportunity, and show you exactly what launching on Amazon with Rosetta would look like, from week one onwards.
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No commitment required · Tailored to your products · Response within 24 hours
Questions specific to starting on Amazon for the first time with Rosetta Brands.
Yes. Rosetta Brands has launched hundreds of consumer brands on Amazon from a standing start, it is one of the most common scenarios we work with. The process is well-defined: we handle access, catalogue setup, fulfilment configuration, and programme activation. Most brands are trading within a few weeks of agreeing commercial terms. You do not need an Amazon account, an Amazon team, or any prior experience. Rosetta provides all of it.
Channel conflict is a legitimate concern, and one Rosetta has navigated many times. We work with you on wholesale pricing strategy from the outset to ensure your Amazon retail price does not undermine your trade relationships. In most cases, Amazon and retail operate in parallel without friction: Amazon captures online demand that bricks-and-mortar simply cannot reach. Done properly, it adds a significant channel without disrupting the relationships you already have.
Not at all, that is the whole point. You do not need an Amazon team, specialist knowledge, or any existing Amazon infrastructure. Rosetta provides everything: vendor account management, order processing, fulfilment, compliance, advertising, content creation, listing health monitoring, and reporting. Your team focuses on your product and your brand. Rosetta handles everything Amazon. Most of our clients have no dedicated Amazon resource internally, by design.
The Rosetta model is straightforward. You set a wholesale price at which you supply Rosetta Brands. We manage the Amazon relationship, absorb the operational complexity, and pay you in full at 45 days EOM on proof of delivery, with no Amazon fees, no chargebacks, and no variable deductions on your P&L. There are no setup fees. The financial model is designed to create aligned incentives: our success depends on yours. We model the specific economics for your products as part of the free consultation, there is no commitment required to get that clarity.
Before we start, we conduct a thorough assessment of your product range, pricing, and category dynamics to make sure the economics and competitive environment make sense. If Amazon is not the right channel for your products at this stage, we will tell you, we would rather give you an honest assessment than launch a partnership that does not deliver results. For the vast majority of UK consumer brands, Amazon is a significant and underutilised opportunity. Our job is to help you capture it properly, or tell you honestly if the timing is not right.