Amazon advertising.
Finally under control.
Most consumer brands are spending on Amazon advertising without knowing whether it is working. Budget runs out mid-month, ACoS climbs, organic rank stays flat. We take over the full advertising stack, optimise for TACoS rather than vanity metrics, and give you real-time visibility into every pound spent.
Amazon advertising is the most misunderstood cost in consumer
Most brands are spending money on Amazon advertising before they truly understand how it works. And the platform isn't designed to make it easy to find out.
Budget runs out mid-month with no visibility
The most common complaint we hear from new partners is exactly this: advertising spend disappears without clear reporting on what it delivered. No ROAS breakdown. No TACoS tracking. No sense of whether the spend was working at all. You top it up and hope for the best.
Optimising ACoS while organic rank stays flat
ACoS tells you the ratio of ad spend to ad-driven revenue. It tells you nothing about whether your advertising is lifting organic rank, which is where the long-term value lives. Many brands achieve a "good" ACoS while organic sales stagnate, missing the compounding flywheel that advertising is supposed to build.
Poor campaign structure burning budget on the wrong terms
Broad match keywords with no negative lists, auto campaigns running unchecked, sponsored brand ads pointing to product pages instead of a Brand Store. The default campaign structure that most brands start with is rarely optimised for consumer, where conversion rates and basket sizes require a fundamentally different approach.
The full advertising stack, structured for consumer
We manage every Amazon ad format available to vendors, from keyword-level Sponsored Products campaigns through to programmatic DSP and Streaming TV. Every campaign is structured to compound: building organic rank, reducing reliance on paid traffic over time, and improving profitability as the brand matures on Amazon.
Keyword coverage that compounds over time
We build a structured keyword architecture for every product: exact match campaigns for proven converters, phrase match for discovery, and tightly controlled auto campaigns for ongoing keyword harvesting. Every search term report is reviewed weekly. Winners get promoted, wasted spend gets cut. Over time, the campaign structure reflects exactly how Amazon shoppers in your category actually search.
Reach shoppers beyond your own product pages
As a vendor, Rosetta Brands partner brands access the full Amazon DSP suite. That means retargeting shoppers who viewed your products but didn't convert, running display campaigns on competitor product pages, and reaching Amazon audiences across third-party sites. Streaming TV ads place your brand in front of Prime Video viewers. These formats are unavailable to sellers and represent a significant competitive advantage for vendors.
The metric that actually measures advertising health
We report on TACoS, not just ACoS. Every campaign is designed to improve organic keyword ranking as a primary outcome - with paid sales as the mechanism, not the end goal. For consumer brands with strong conversion rates (typically 30 to 35 percent on Amazon), this flywheel effect compounds quickly. A brand ranking on page one for their hero keywords organically is a brand that can reduce ad spend without losing revenue.
Faster iteration with machine learning in the loop
Amazon's Performance+ campaign type uses machine learning to improve targeting and reduce cost per acquisition across Sponsored and DSP campaigns. We use these tools where they add value, layered over a human-reviewed campaign architecture that ensures your brand safety and category positioning are never compromised by automated decisions. The result is faster optimisation cycles without losing strategic control.
Real-time visibility into every pound you spend
Every Rosetta Brands partner brand has access to a live advertising dashboard. TACoS, ROAS, impression share, budget pacing, keyword ranking - all updating in real time. No more waiting for a weekly CSV. No more wondering whether your budget is going to last the month. You have the same view of your advertising that we do, at all times.
From 20% TACoS to 11%. From under 2.0 ROAS to 2.8.
These are results from a single brand partnership over 18 months. We inherited campaigns with no negative keyword lists, broad match burns, and no DSP activity. We rebuilt the architecture from scratch, introduced TACoS reporting, and activated DSP retargeting. Organic rank improved. Paid reliance fell. Revenue grew.
This is not a one-off result. It is the outcome of a structured, disciplined approach to Amazon advertising applied consistently across a brand's full product catalogue.
Why TACoS is the only advertising metric that matters for consumer
ACoS measures ad spend as a percentage of revenue generated by ads alone. If you sell £1,000 through ads and spend £200 to do it, ACoS is 20 percent. It sounds useful until you realise it ignores the most important outcome of advertising on Amazon: organic rank improvement.
When your ad campaigns push a keyword ranking from page three to page one, the resulting organic sales are invisible in ACoS. TACoS captures the full picture: ad spend as a percentage of total revenue, including organic. A falling TACoS alongside stable or growing revenue tells you that advertising is working exactly as it should.
Target for consumer: 6% to 10%
The advertising flywheel
consumer benchmarks on Amazon
Before working with Rosetta Brands, I genuinely didn't understand how our advertising was performing. It just ran out and we topped it up. Now we have a live dashboard and a team who can explain exactly what every campaign is doing and why.
Founder, consumer brand, Amazon UK
Stop guessing. Start growing.
We work with UK consumer brands who want to scale profitably on Amazon. Let's explore whether Vendor-As-A-Service is right for your brand.
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