Compliance & Escalation

Amazon's compliance risk. Our liability, not yours.

Your products sold through Rosetta Brands means Amazon's chargebacks, shortage claims, and consumer regulatory requirements fall on us - structurally, legally, and financially. That's not a service promise. It's how the model works.

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Compliance shield active
Dispute & Compliance Monitor
Rosetta Brands Protection
Protected
PO On-Time Accuracy chargeback
£12,450 claimed · Delivery logistics
Disputed
Shortage claim - under-shipment
£8,200 · Credit note issued
Resolved
HFSS compliance check - Sports Nutrition
14 SKUs reviewed · Ads eligibility confirmed
Compliant
£847K
Protected
15
CB types
£0
Client exposure

Amazon's compliance machine runs against you.

Every vendor relationship with Amazon comes with a compliance framework designed for Amazon's benefit. Most brands discover the true cost when the invoices arrive.

15 types of chargeback, all automatic

Amazon operates 15 distinct chargeback categories. Penalties range from 2% to 9% of COGS per shipment, £425 per delivery incident, and up to €5 per unit for packaging failures. They are raised automatically against the vendor - without prior notice.

Up to 9% of COGS per shipment

Shortage claims can run to six figures

When Amazon's warehouse logs fewer units than arrived, the difference becomes a shortage claim - often caused by Amazon's own receiving errors. A single case can reach £898K. The dispute window is now just 18 months, and resolution takes 35+ days of active case management.

18-month dispute window (from April 2025)

consumer regulatory requirements never stop changing

HFSS advertising restrictions, Natasha's Law allergen labelling, GPSR product safety rules, and alcohol age verification requirements create a compliance matrix unique to grocery and consumer brands - and it shifts constantly with minimal notice.

HFSS Sponsored Ads ban - live from Jan 2026

Built into the structure. Not bolted on.

Because Rosetta Brands is the vendor of record, compliance protection isn't a service layer - it's a structural consequence of how the model works.

01 - Chargeback Absorption

We take the charge. You keep your margin.

Amazon chargebacks are levied against the vendor of record. That vendor is Rosetta Brands - not your brand. When Amazon raises a chargeback, it arrives in our account. We dispute where possible, absorb where necessary, and you never see the deduction. This is only possible because of the Vendor-As-A-Service model structure.

  • All 15 chargeback types handled - zero client exposure
  • ASN, PO, delivery, packaging and labelling chargebacks absorbed
  • Penalties never deducted from your purchase order payments
  • Operational improvements driven by Rosetta Brands to reduce future charges
Who absorbs the liability
Rosetta Brands
ASN Accuracy chargeback
2-6% COGS
Rosetta Brands
PO On-Time Accuracy
3-9% COGS
Rosetta Brands
No Show / Rejected Delivery
£425/incident
Rosetta Brands
SIOC Non-Compliance
€1.4-€5/unit
Your brand
Chargeback exposure
£0
02 - Shortage Claim Management

Shortage disputes run for weeks. We run them for you.

Shortage claims require meticulous evidence: proof of delivery, bill of lading, carrier data, and often direct escalation through Amazon's SVS and Vendor Central case system. From the moment a claim is raised, Rosetta Brands initiates the dispute process - building the case, submitting evidence packs, and tracking resolution through to credit.

  • Immediate dispute initiation - evidence submitted within 48 hours
  • Full carrier and warehouse documentation tracked from despatch
  • Direct escalation via AVS Brand Specialist where required
  • 18-month dispute window actively managed - no claims left to expire
Shortage dispute process
Claim identified in Vendor Central
Rosetta Brands flags automatically - Day 0
Evidence package compiled
BoL, carrier data, ASN records - Day 1-2
3
Dispute submitted & escalated
SVS case open + AVS Brand Specialist notified
4
Credit note issued to Rosetta Brands
Typically 35-60 days from dispute open
03 - Amazon Vendor Service (AVS)

Your dedicated Amazon Brand Specialist, included.

AVS is Amazon's premium vendor programme - invite-only, costing 2-7% of ContraCOGS, with a minimum 12-month commitment and no trial period. Rosetta Brands includes AVS access for qualifying partners. Your Brand Specialist manages catalogue integrity, content suppression, and availability escalations directly with Amazon's internal teams.

  • Dedicated Brand Specialist with direct Amazon access
  • Catalogue management: ASIN creation, variation setup, suppression fixes
  • Availability and out-of-stock escalations resolved faster
  • Shortage escalations via internal Amazon channel - not just Vendor Central
AVS - what's included vs. what Rosetta Brands adds
AVS covers
Dedicated Brand Specialist
Catalogue & content support
Availability escalations
Chargebacks & shortage disputes (excluded by AVS)
Rosetta Brands adds
Full chargeback absorption - all 15 types
Shortage claim dispute & resolution
04 - consumer Regulatory Compliance

The regulatory matrix, managed as standard.

UK consumer brands on Amazon face a regulatory layer that non-grocery categories never encounter. HFSS scoring determines advertising eligibility. Natasha's Law mandates specific allergen display. GPSR requires documented safety responsibilities. Alcohol listings require age-verification compliance. Rosetta Brands tracks and manages all of it, across all your active SKUs.

  • HFSS scoring monitored - Sponsored Ads eligibility tracked per SKU
  • Natasha's Law allergen labelling verified across all grocery listings
  • GPSR product safety documentation - Responsible Person confirmed
  • Alcohol Challenge 25+ age verification - full listing compliance
consumer compliance areas managed
HFSS - High Fat, Sugar & Salt
Volume promotion ban from Oct 2025. Sponsored Ads restriction for products scoring 4+. In force January 2026.
Natasha's Law - Allergen Labelling
14 mandatory allergens displayed on pre-packed-for-direct-sale food. Listing content verified against physical label.
GPSR - General Product Safety Regulation
Effective December 2024. EU Responsible Person required for non-food consumer goods sold into European markets.
Alcohol - Challenge 25+ Age Verification
Amazon's age verification and listing compliance requirements for spirits, beer, and wine categories.

Every charge absorbed.
Every type covered.

Amazon levies chargebacks across four categories: delivery & logistics, ASN & documentation, packaging & labelling, and operational compliance. Rosetta Brands absorbs all of them.

Delivery & Logistics
PO On-Time Accuracy
3-9% of COGS
Delivery & Logistics
No Show / Rejected Delivery
£425 per incident
Delivery & Logistics
Ship On-Time
Variable - PO-dependent
Delivery & Logistics
Fill Rate
Variable - units short
ASN & Documentation
ASN Accuracy
2-6% of COGS
ASN & Documentation
PO Accuracy
Variable per deviation
ASN & Documentation
Confirmation Rate
Fulfilment score impact
ASN & Documentation
Direct Import Compliance
Variable per import
Packaging & Labelling
Carton Content Accuracy
€0.22-€0.75 per unit
Packaging & Labelling
Label Accuracy
Variable per unit
Packaging & Labelling
SIOC Non-Compliance
€1.40-€5.00 per unit
Packaging & Labelling
Prep Requirement Compliance
Variable per unit
Operational
Substitution Policy Violation
Variable per substitution
Operational
Defect Rate
Scorecard & suspension risk
Operational
Vendor Returns Policy
Variable per return
15
Chargeback types absorbed
across all Amazon markets
£0
Chargeback exposure
for Rosetta Brands clients
18mo
Dispute window actively
managed - no claims expire
4
consumer regulatory frameworks
tracked and enforced

"We'd been hit with chargebacks we didn't even know were coming. With Rosetta Brands, they never reach us - it's genuinely the most significant operational change we've made."

Founder
UK premium pet food brand, Amazon vendor
£847K
Protected across client portfolio - chargebacks and shortage claims absorbed by Rosetta Brands, not clients
35+ days
Average time to resolve a shortage dispute - Rosetta Brands manages the entire process so you don't have to
Top 20
Amazon UK grocery vendor - alongside Coca-Cola and Unilever, giving Rosetta Brands the leverage others can't access

Stop absorbing Amazon's risk yourself.

We work with UK consumer brands who want to scale profitably on Amazon. Let's explore whether Vendor-As-A-Service is right for your brand.

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Or speak with our team directly

No commitment required · consumer brands only · Response within 24 hours

Compliance & escalation - answered

Questions specific to this service. For broader questions about how Rosetta Brands works, visit our FAQ page.

Alternatively, feel free to contact us via email at info@rosettabrands.com