The revenue multipliers most brands never activate.
Subscribe & Save, Amazon Business, Amazon Fresh, Prime Day Deals, Vine, Launchpad and more. These programmes are only accessible to vendors - and only when you know how to run them. Rosetta Brands activates all of them on your behalf, from day one.
The programmes exist. Most brands never touch them.
Amazon's most powerful growth levers are vendor-only or require active management to unlock. Without a vendor relationship and someone running these programmes day-to-day, the revenue sits on the table.
Subscribe & Save is one of the most under-used revenue multipliers on Amazon
Products enrolled in Subscribe & Save see 1.8x conversion uplift and 7x ROI on discount investment. The algorithm ranking benefit kicks in even at low subscription rates. Most brands either don't enrol at all, or set the wrong discount tier and leave the ranking benefit on the table.
Amazon Business is a B2B goldmine most consumer brands have never opened
Amazon Business generated $41.5 billion in GMV in 2022, growing to a forecast $83 billion by 2025. UK consumer on the platform is growing at 22.5% annually. Bulk pricing, business-only tiers, VAT invoicing and credential badges are all vendor-configurable - but almost nobody configures them.
Prime Day and deal programmes require weeks of lead time - most brands miss the window
Lightning Deals must be submitted 4-6 weeks before major events. Prime Day deals in restricted consumer categories require minimum £2,500 spend and Amazon approval. The submission calendar, discount eligibility rules, and fee structures shift every year. Missing the window means missing the event.
Activated. Optimised. Managed.
Every programme below is actively managed by Rosetta Brands as part of the Vendor-As-A-Service model. Not set up once and forgotten - monitored, adjusted, and optimised continuously.
Recurring revenue, locked in. Ranking, lifted.
Subscribe & Save converts one-time buyers into a subscription base that reorders automatically - reducing acquisition cost, raising LTV, and signalling recurring demand to Amazon's ranking algorithm. The right discount tier isn't obvious: too low and you lose the ranking signal; too high and you erode margin unnecessarily. Rosetta Brands sets the tier strategically per product category.
- Products enrolled at 10% discount see 1.8x average conversion uplift
- Algorithm ranking boost documented even at 2% subscription rate - position jumps of 14+ places within 10 days
- SnS customers buy more frequently and spend more per visit than one-time buyers
- Vendor Powered Vouchers (VPVs) managed alongside SnS for first-purchase incentives
The B2B marketplace most consumer brands have never unlocked.
Amazon Business serves wholesalers, retailers, foodservice operators, offices and institutions buying in bulk. It is a distinct buying segment on Amazon's platform - with its own search filters, pricing tiers, VAT invoicing, and product credentials. UK consumer on Amazon Business is growing at 22.5% annually. Rosetta Brands configures the full feature set on behalf of enrolled brands.
- Quantity discounts configured - starting from 2 units, custom pricing for 999+ unit orders
- Business-only pricing tiers - different price for B2B buyers vs. consumers
- VAT invoicing configured - full VAT invoices automatically available to business buyers
- Product credentials uploaded - sustainability certs, quality marks, safety data sheets
The biggest traffic events on Amazon. Managed to deadline.
Prime Day is the largest sales event in Amazon's calendar. 300 million items sold over two days in 2024. $14.2 billion in total sales. Lightning Deals, Best Deals, Deal of the Day, and Prime Day promotions each have different eligibility rules, fee structures, and submission deadlines - and those rules change every year. Rosetta Brands tracks the calendar and manages the full submission process.
- Lightning Deals submitted 4-6 weeks before each major event window
- Eligibility criteria managed - 15% minimum discount, star rating, review thresholds
- Best Deals negotiated for multi-SKU or catalogue-level promotions
- Post-deal analysis - conversion rate, halo effect, net margin per deal type
The fastest-growing category on Amazon UK. Now open to vendors.
Amazon UK grocery grew 20% year-on-year in 2024 - nearly twice the growth rate of every other category. Amazon will launch perishable groceries with same-day delivery on Amazon.co.uk in 2026. 1 in 3 units sold on Amazon.co.uk is now in everyday essentials. For consumer brands, grocery is no longer a nice-to-have channel - it is the growth channel.
- Grocery category setup and listing optimisation for food and consumer products
- Amazon Fresh partnerships - Morrisons, Iceland, Co-op fulfilment routes
- Subscribe & Save optimised specifically for grocery replenishment cycles
- 2026 perishables launch positioning - cold chain logistics planned in advance
Every programme. All managed.
Beyond the four core programmes above, Rosetta Brands activates and manages the full suite of Amazon vendor tools - from anti-counterfeiting serialisation to sustainability badges and launch support.
"The Subscribe and Save ranking effect was something we had no idea about. Within ten days of enrolling our core SKUs, organic positions shifted significantly. The recurring revenue is a bonus - the visibility uplift is what changed our category position."
These programmes are already available to your brand.
We work with UK consumer brands who want to scale profitably on Amazon. Let's explore whether Vendor-As-A-Service is right for your brand.
Or speak with our team directly
No commitment required · consumer brands only · Response within 24 hours