Your brand's home
on Amazon.
Every time a shopper clicks a competitor's ad on your product page, you lose them. A Brand Store removes that risk entirely, giving you a branded destination where your full range is front and centre, competitor ads are gone, and every click stays in your world.
Without a Brand Store, your advertising spend works against you
Most brands send Sponsored Brands traffic to a product detail page. That page is covered in competitor ads. Every pound spent bringing a shopper in is at risk the moment they arrive.
Sponsored Brands clicks land on competitor-filled pages
A product detail page is Amazon's page, not yours. Competitor ads run in the sponsored section below your listing, in the "customers also bought" rail, and throughout the page. You paid to bring the shopper in; Amazon's algorithm sends them away. A Brand Store removes all of that, the only products visible are yours.
No brand story, no cross-sell, no range discovery
A product page sells one product. A Brand Store sells your brand. Shoppers who arrive via a Sponsored Brands ad and land in your Store can browse your full range, discover complementary products, and increase basket size. For consumer brands with multiple SKUs, a well-structured Store can meaningfully increase average order value on every campaign click.
Stale stores with no seasonal presence are a missed opportunity
Amazon's own data shows that stores updated within the past 90 days achieve up to 35 percent higher attributed sales per visitor compared to stale ones. Brands that refresh their Store for Q4, for a new product launch, or for a key seasonal moment consistently outperform those running the same Store they built two years ago.
Built to convert, not just to look good
Most Brand Stores are designed once and forgotten. Ours are built with performance in mind from the outset: structured to convert Sponsored Brands traffic, designed around mobile-first behaviour, and maintained with regular updates that keep Amazon's algorithms and your shoppers engaged.
Page structure designed around how shoppers actually browse
Before a pixel is designed, we define the Store architecture: how many pages, which product categories, how to group your range for maximum cross-sell, and where the brand story lives. For consumer brands, this typically means a homepage with featured products, two to three range category pages, a best sellers section, and a brand story page. Every navigation decision is made with dwell time and pages-per-visit in mind.
On-brand creative, built natively for Amazon's Store Builder
Our creative designer builds the full Store within Amazon's native Store Builder tool, using your brand guidelines to ensure the Store feels like a genuine extension of your brand - not a generic Amazon template. Hero banners, lifestyle imagery sections, product grids, and brand story tiles are all designed for both mobile and desktop simultaneously. With 77 percent of Amazon traffic coming from mobile, mobile optimisation is never an afterthought.
Wired directly into your Sponsored Brands campaigns
A Brand Store without advertising traffic is a shop with no footfall. We connect your Store directly to your Sponsored Brands campaign strategy, routing ad traffic to the Store homepage or to specific category pages depending on the campaign intent. Product-specific Sponsored Brands ads can point to the relevant category page within your Store, increasing the relevance of the landing experience and improving conversion.
Seasonal refreshes and new product integration
A Brand Store is not a one-time build. We refresh your Store for key seasonal moments (Q4 gifting, summer, key trade dates), integrate new product launches, and update hero creative to align with your current campaign calendar. These updates are not just cosmetic: Amazon's data consistently shows that stores refreshed within 90 days outperform stale ones by 11 to 35 percent across repeat visitors and attributed sales per visit.
Section-level insights that tell you exactly what is working
Amazon now provides section-level analytics within the Brand Store Insights dashboard, showing dwell time, bounce rate, and pages-per-visit broken down by individual Store sections. We use this data to continuously refine the Store: moving high-performing product tiles, adjusting navigation, and identifying which sections drive the most engagement. Your Brand Store improves over time, not just at launch.
The numbers behind a well-built Store
Amazon publishes performance benchmarks for Brand Stores, and the data consistently makes the same point: depth, freshness, and advertising integration all compound into meaningfully better outcomes for brands that invest properly in their Store.
For Rosetta Brands partners, the Brand Store sits at the centre of the advertising strategy. It is where Sponsored Brands traffic lands, where new shoppers discover your range, and where repeat buyers find products beyond their usual purchase.
Everything in the build
The Brand Store build is a complete project delivered by our creative designer, guided by your brand guidelines and built to Amazon's technical specifications. It is designed to work from day one alongside your Sponsored Brands campaigns.
We launched the Brand Store alongside our advertising campaigns and saw an immediate uplift in basket size. Shoppers were discovering products they didn't even know we made. That cross-sell just doesn't happen on a product page.
Head of E-commerce, consumer brand, Amazon UK
Give your brand a home on Amazon.
We work with UK consumer brands who want to scale profitably on Amazon. Let's explore whether Vendor-As-A-Service is right for your brand.
Or speak with our team directly
No commitment required · Tailored to your brand · Response within 24 hours