Amazon intelligence for UK consumer brands.
Strategy, tactics, and honest perspective from the team running £100M+ of consumer on Amazon.
Why Amazon Vendor Central Has Closed Its Doors - And What That Means for Consumer Brands
Amazon quietly stopped issuing new Vendor Central invitations in 2024, leaving thousands of consumer brands locked out of the wholesale model. We explain what's happened, who it affects, and what the path forward actually looks like.
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Why Amazon Vendor Central Access Has Closed - And What Consumer Brands Should Do Now
Amazon has quietly stopped issuing new Vendor Central invitations. For UK consumer brands building an Amazon strategy, the window to secure 1P status independently may be gone for good.
The Hidden Cost of Amazon Chargebacks - What Most Consumer Brands Don't Realise Until It's Too Late
Chargebacks quietly erode vendor margins. Most brands only notice when a statement arrives - by then, months of penalties have stacked up.
GrowthSubscribe & Save: The consumer Growth Lever Most Brands Are Leaving on the Table
Repeat purchase rates jump by 30-60% when shoppers subscribe. Here's how to structure your S&S strategy from day one.
Brand ProtectionHow to Protect Your Brand Pricing on Amazon (When Amazon Sets the Retail Price)
Vendor Central's fundamental tension: Amazon controls the RRP. We explain the levers brands actually have to manage this.
consumer SectorsSelling Alcohol on Amazon UK: A Practical Guide for Drinks Brands
Age-gating, DRS compliance, fulfilment restrictions - alcohol is one of Amazon's most complex categories. Here's what to expect.
AdvertisingTACoS vs ACoS: Which Advertising Metric Actually Matters for consumer?
ACoS tells you about ad efficiency. TACoS tells you about business health. For consumer brands with organic volume, only one of these is the right north star.
Amazon StrategyFrom Seller Central to Vendor Central: What the Switch Actually Involves
The move from 3P to 1P isn't just a platform change - it's a fundamentally different commercial relationship with Amazon. What to expect.