Our Team

The team behind the UK's Top 15 Amazon Grocery Vendor.

We built one of the most significant vendor relationships on Amazon UK - and then opened it up to the brands that needed it most.

How Rosetta Brands came to be

Rosetta Brands was founded with a single conviction: that consumer brands deserved direct access to Amazon's vendor infrastructure, not just another agency managing their account from the outside.

The founding team spent years building one of the UK's most significant Amazon vendor relationships from scratch. They negotiated directly with Amazon, navigated the complexity of Vendor Central, absorbed chargebacks, and built the systems that allow brands to sell at scale - with the Prime badge, reliable fulfilment, and the commercial terms that most brands can never access independently.

Then they opened it up. Rather than keeping that infrastructure to themselves, they created a model where ambitious consumer brands could plug directly into it - accessing enterprise-grade vendor capabilities from day one, without spending years building the relationship themselves.

Top 15
Amazon UK Grocery Vendor
958+
Consumer brands partnered
£100M+
Revenue generated

Today Rosetta Brands is the only Vendor-as-a-Service model operating at that scale in the UK. The team is small by design - focused on depth of relationship over breadth of client lists, and structured around the three pillars that matter most: vendor access, growth marketing, and platform technology.

Meet the Team Supporting Your Success

Meet the leadership shaping our vision - backed by the talented teams who bring it to life every day.

Nick Comer, CEO of Rosetta Brands

Nick Comer

Chief Executive Officer

Nick founded and scaled the Rosetta Brands vendor account to Top 15 standing on Amazon UK. He sets the commercial strategy, leads the Amazon relationship at an executive level, and oversees the three-pillar service model.

LinkedIn
Sophie Smith, Commercial Director at Rosetta Brands

Sophie Smith

Commercial Director

Sophie leads brand partnership relationships, onboarding, and commercial terms. She works directly with founders and commercial teams to structure the right partnership for each brand's category, scale, and growth ambitions.

LinkedIn
Matt Nash, Head of Sales at Rosetta Brands

Matt Nash

Head of Sales

Matt leads new brand acquisition at Rosetta Brands. He works with consumer brand founders and commercial teams to build the case for VaaS and bring the right brands into the partnership. If you're exploring Rosetta Brands for the first time, Matt is typically your first call.

LinkedIn
Becky Webster, Head of Vendor at Rosetta Brands

Becky Webster

Head of Vendor

Becky manages the day-to-day vendor account operations that brands rely on. From purchase order management and inbound fulfilment to Amazon account health and compliance, Becky is the operational backbone of every brand partnership on the account.

LinkedIn
The team behind your brand

Seven specialists, one integrated team

Every Rosetta Brands partner brand gets a cross-functional team working on their Amazon account. Not a shared pool. Not a ticketing system. A named group of specialists who know your brand, your category, and your commercial goals.

Not an agency relationship. Clients describe us as a genuine extension of their team - people they trust, rely on, and who they say feel like colleagues. That's the relationship we aim to build with every brand we work with.
Account management

Client Manager

Your primary contact and the person accountable for your Amazon performance. They run quarterly business reviews, build your annual promotional strategy aligned to Amazon's calendar, and proactively identify growth opportunities - new products, new programmes, new markets.

Annual planningQBRsCategory analysisCompetitor insightsMarket expansion
Paid performance

Advertising Manager

Full-funnel Amazon advertising across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. Every campaign is data-led - keyword research, bid optimisation, budget management, and ongoing ROAS, ACoS, and TACoS analysis.

Sponsored ProductsDSPROAS / ACoSLive dashboardAI optimisation
Brand & content

Creative Designer

High-converting storefronts, A+ Content, infographics, lifestyle imagery, and advertising creative - all built to Amazon's best-in-class standards and to your brand guidelines. The team monitors performance data continuously and refines content for ongoing improvement.

A+ ContentBrand StoreLifestyle imageryInfographicsAdvertising banners
Technical listings

Onboarding & Technical Specialist

Gets every product live correctly from day one - browse node selection, variation architecture, search term optimisation, compliant uploads. Then stays on for ongoing technical health: suppression resolution, listing reinstatement, compliance updates, and proactive monitoring.

Browse nodesVariation setupSuppression fixesBrand RegistrySearch optimisation
Finance & reconciliation

Finance Manager

Rosetta Brands' Finance team manages the entire chargeback and shortage claim process end-to-end - submitting, monitoring, and escalating claims on your behalf. You get paid in full on receipt of valid POD documentation, in line with agreed payment terms.

Chargeback managementShortage claimsOn-time paymentPOD reconciliationDispute escalation
Operations & logistics

Orders Coordinator

Manages the full weekly order cycle from PO receipt to delivery confirmation. Labels are auto-generated by Rosetta Brands' platform and sent to you immediately. Your operations team never needs to interact with Amazon directly.

PO managementAuto-generated labelsDelivery windowsOrder consolidationDispute resolution
Partnerships & growth

Partnerships Lead

Maintains Rosetta Brands' direct relationships with Amazon - including regular engagement with Amazon's Bratislava offices and UK category teams. Works with clients on international market entry, strategic partnerships, and industry positioning.

Amazon relationshipsInvest NIIndustry eventsMarket entryStrategic partnerships
The relationship in numbers

A team that feels like your team

The brands that stay with Rosetta Brands longest aren't just satisfied with performance - they describe the relationship in terms that go beyond typical supplier language. Words like trust, loyalty, and family come up unprompted in client conversations.

One senior client said of their Client Manager: "a dedicated part of the family." Another, after leaving and returning: came back specifically to be shielded from Amazon's complexity again.

+361%
Annual revenue growth, health food brand, £245K to £900K run rate
15+
Years of vendor account operation
Top 20
Amazon UK vendor status
Full scope

Everything the team covers for you

The breadth of what Rosetta Brands' team manages on your behalf is the part most brands only fully appreciate once they're inside the partnership. This is the complete picture.

All included in every partnership
Strategy & Account Management
Dedicated Client Manager with consumer category expertiseNamed, accountable, and focused on long-term growth - not a shared inbox.
Annual promotional strategy aligned to Amazon's calendarPrime Day, Q4, seasonal peaks. Planned ahead, not reactive.
Quarterly Business Reviews with sales, forecasting & competitor dataClear reporting on what's working, what to prioritise, and what's next.
New product development support & launch planningCommercial input before launch, not cleanup after.
Advertising & Performance
Full-funnel campaign management across Sponsored, Display & DSPFrom keyword research and setup through to ongoing bid optimisation.
Live advertising dashboard with real-time performance visibilityROAS, ACoS, TACoS, conversion rates - always visible, always actionable.
AI-powered 24/7 optimisation with human strategic oversightAdbrew platform runs continuously; your advertising manager reviews and directs.
Creative & Content
A+ Content, Brand Store & storefront designBuilt to Amazon's best-in-class standards and your brand guidelines.
KFI imagery, lifestyle photography & infographicsProfessional product visuals that drive conversion, not just compliance.
Ongoing content performance monitoring and optimisationNot a one-time delivery. Continuous refinement based on data.
Technical, Finance & Operations
Listing management: browse nodes, variations, search termsCorrect setup from day one. Ongoing technical health monitoring.
End-to-end chargeback & shortage claim managementWe absorb the complexity. You receive clean, on-time payment.
Weekly PO cycle management, label generation & delivery coordinationYour operations team ships once, to one place, on a known schedule.
Brand Registry, unauthorised seller monitoring & listing protectionYour brand is protected on Amazon. Every change approved by you.
"

Our Client Manager is a dedicated part of our team. We have only mentioned two of the superstars at Rosetta Brands, and we know there are many others we deal with both directly and indirectly - we couldn't have achieved the heights we have without each and everyone's support.

Founder, premium snacks brand, Amazon UK

"

Where I believe you really stand out is the approach you have with making the process simple for my internal teams. Order, shipping, delivery. This has made a huge difference and we are finding this a lot more straightforward and cost efficient.

Head of Sales, consumer brand

The problem with doing it yourself

Building an Amazon team is harder than it looks

Most consumer brands underestimate what running a vendor operation actually requires. By the time they've tried, they've spent months on hiring and the expertise still isn't quite there.

01

Specialist Amazon talent is genuinely rare

Experienced Amazon vendor managers, PPC strategists, and technical listing specialists are in short supply. Finding, hiring, and retaining them takes months - and each role is a separate search. You'll be interviewing while your sales stall.

02

Each role is a full-time job, not a shared hat

Finance handling chargebacks. A technical team managing suppressions. An advertiser running live campaigns. An orders coordinator managing weekly PO cycles. These aren't tasks you bolt on to existing roles. Each one demands focused, dedicated expertise.

03

Managing the team becomes another job

Even if you hire well, you're now managing seven people across functions you may not be expert in yourself. Performance reviews, cross-team coordination, knowledge gaps. The overhead compounds - and it pulls your leadership away from the brand.

Common Questions

Everything you need to know

Specific questions about our team. For broader questions about how Rosetta Brands works, visit our FAQ page.

Work with the team

If you're a consumer brand ready to access Amazon's vendor infrastructure, the conversation starts with a call.

Schedule a call

Alternatively, feel free to contact us via email at info@rosettabrands.com