Your brand on Amazon. Our vendor platform. Shared success.

Vendor Central is by invitation, and new invitations are very limited. Amazon reserves Vendor for a small set of partners, and Rosetta Brands is one of them. With Rosetta Brands' Vendor-as-a-Service, your products sell through our Amazon vendor platform, built on a Top 15 UK Amazon vendor relationship, with established vendor access and the Prime badge.

On Seller Central, a brand sells to Amazon shoppers as a third-party seller, sets its own prices and pays Amazon's selling and fulfilment fees. On Vendor Central, Amazon places purchase orders and sells your products as "Sold by Amazon", with Prime by default, and looks after customer service and returns. Rosetta Brands gives your brand the vendor route through our Amazon vendor platform, with Amazon's fees and chargebacks managed within our model.

Amazon places a purchase order through the Rosetta Brands vendor platform every Monday. Our platform creates the shipping labels and PO confirmations, and you make one delivery that week to one Amazon fulfilment centre. Amazon delivers to your customers with Prime, and Rosetta Brands reconciles each order and pays you on the terms we've agreed.

Rosetta Brands works on a success fee: a fee on the Amazon sales we grow above your agreed monthly target, so we earn more as your channel grows. Your products sell through our vendor platform on agreed terms, with Amazon's fees and chargebacks managed within our model, and your promotional fund covers advertising, Prime Day, Black Friday and reviews. We set your terms once you share your product list with us on a commercial call.

Your brand identity, creative direction, new products and investment stay your decisions. Rosetta Brands operates and manages your Amazon channel in partnership with you, brings you recommendations and agrees each step with you. Your Amazon dashboard shows sales, demand, fulfilment, inventory and advertising at any time.

Rosetta Brands works with UK consumer brands whose customers buy again and again and whose products ship well, from challengers launching on Amazon for the first time to established brands growing their Amazon channel. Our deepest expertise is in grocery and gourmet; beer, wine and spirits; health and personal care; pet supplies; and home and household. Rosetta Brands has supported 1,300+ brands.

Rosetta Brands takes on the day-to-day operation and grows your Vendor channel profitably. We manage Amazon's fees and chargebacks within our model, watch the price, Buy Box and net PPM (Amazon's measure of what it earns on each product) of each of your products every day, and run AI-powered advertising and promotions planned with you.

Onboarding typically takes 2 to 4 weeks from contract signature. Rosetta Brands builds your catalogue on our vendor platform and handles the first purchase order, and you make your first delivery.

Existing Rosetta Brands clients have grown 82% year on year on average in 2026 to date, and Rosetta Brands has generated £100M+ for the brands it works with. Clients report a 94% reduction in the time they spend processing orders.

The services on the Rosetta Brands vendor platform are AI-enabled: AI processes every weekly order, keeps your listings optimised, powers your advertising and builds your reporting. Our team reviews every recommendation and agrees each next step with you.